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How can Chinese sportswear and equipment brands use ethnocentrism to attract young Chinese consumers?
Su, Wenkai
With the continuous advancement of economic globalization, Chinese consumers are facing more diverse choices when shopping. This thesis aims to study how Chinese sportswear and sports equipment brands use ethnocentrism to attract young Chinese consumers. The purpose is to propose recommendations to further enhance market competitiveness. The thesis investigates the impact of consumer ethnocentrism on the purchase intentions of sportswear and equipment, primarily considering direct effects, mediating effects, and moderating effects, ultimately establishing a conceptual model. In the subsequent empirical study, the thesis collects data through online questionnaire surveys (n = 302), utilizes SPSS for regression analysis, and examines the hypotheses proposed. The results suggest that application of ethnocentrism in marketing of Chinese sportswear and sports equipment brands can be a source of competitive advantage.
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Possibilities of using nursing model Betty Neuman in prevention of overweight and obesity.
TŘÍSKOVÁ, Lucie
Lifestyle, decrease in physical activity, advance in new technologies, industrialization and globalization contribute to the increasing prevalence of overweight and obesity. Considering the number of factors participating in their formation might be beneficial for the nurses to use the Betty Neuman's conceptual model to evaluate the involved factors and the level of their influence. In accordance with this evaluation also set the interventions in the individual stages of prevention. The aim of this thesis was to describe the possibilities of utilization the Betty Neuman's conceptual model in prevention of overweight and obesity. In the investigative part the quantitative and qualitative research were used. The quantitative research was performed by means of a non-standardized questionnaire intended for the nurses from Vysočina region and Jihočeský region. The qualitative research was implemented via a semi-structured interview with the overweight or obese individuals and nurses from the same regions. Relating to the people with overweight and obesity, no significant differences in stressors were found after the quantitative data analysis. However, the results reveal a considerable dissatisfaction with the overall appearance and health condition. They also reveal the perception of the overweight and obesity impact at work. The respondents show an interest in weight reduction, some of them try repeatedly. Equally, the qualitative data analysis implies that the overweight and obese patients percept themselves with less satisfaction. The most frequent problems are higher weight, troubles with breathing and pain in legs while walking. With regard to general nurses, it was found out that they approach the overweight and obese patients the same way as the rest of the patients. They would recommend regular and healthy diet and exercise. The gathered results reveal the necessity of communication with the individuals who suffer from overweight and obesity. For the lifestyle transformation, sufficient education supported by motivation is crucial.
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Usage J. N. Giger and R. E. Davidhizar Model in Clinical and Community Practice in Roma Minority
TOUMOVÁ, Kristýna
The aim of this paper was to find out the specifics of nursing care in clinical and community practice in Roma minority. Furthermore, to find out which of these specifics are missing in the J. N. Giger and R. E. Davidhizar nursing model and modify the nursing documentation based on this conceptual model accordingly. A combination of qualitative and quantitative research was used to achieve the set goals. The whole research was carried out within the framework of the team research project of GAJU No. 048/2015/S. Within the qualitative survey, 8 interviews with members of the Roma minority were carried out to verify the context of individual areas of the conceptual model. Furthermore, the focus group technique was used with nurses from clinical and community practice to verify the use of modified nursing documentation. The quantitative research used a non-standardised questionnaire based on the conceptual model areas for 600 respondents from the Roma minority. The research carried out has shown that health is one of the highest values in life for Roma people. Although health comes first, their way of life does not match this finding. This mainly concerns the area of substance abuse and disease prevention. Health care is influenced by their education. The more educated the individual is, the more they visit a doctor, they keep the treatment regimen and more generally they look after their health. The Roma minority is a relatively closed group of inhabitants, which to this day is difficult to assimilate into the majority society. Nevertheless, there is a gradual loss of some specific features. Above all, it is the loss of knowledge of the Roma language or the failure to observe some traditional Roma customs and traditions. This is mainly influenced by the social environment of the individual. All information obtained is clearly presented in the proposed documentation according to the Model of thoughtful and adapted care. Using this model provides us with a comprehensive assessment of the individual and the ability to better plan nursing care according to the needs of each individual.
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The possibilities of application of the Roy and Neuman model in clinical practice in the 50+ generation.
HEJNOVÁ, Iveta
The 50+ generation has become an age group that is aging according to the statistical data and the number of individuals in this age category is rising. The aging process is accompanied by numerous physical, mental and social changes. As a consequence of these processes new and modified needs occur in these individuals, to which the provided care has to be adapted. We have linked this issue with conceptual models in nursing. This is because a conceptual model will help us integrate patient information into coherent and comprehensible blocks. An important goal of conceptual models is to simplify the work of nurses, who can see a patient as a whole thanks to them. We chose two models in relation to this issue, namely Calista Roy's model and Betty Neuman's model. We chose two research goals on the basis of the topic of the thesis. The first one was to map the knowledge of selected conceptual models among nurses. And the second goal was to find out the specifics of the nursing care in the 50+ group with the application of selected conceptual models from the point of view of nurses. We applied both, qualitative and quantitative methods to the research. Within the quantitative research we used a non-standardized questionnaire. In the qualitative part we applied the focus group method. Three hypotheses and one research question were set in relation to the research. We are able to confirm two of the three hypotheses. The statistical results have shown that the knowledge of the open-systems model and the adaptation model corresponds with the education of the respondents. Respondents with tertiary education show better knowledge of these models. On the other hand, no relation in taking the specifics in the satisfaction of the needs into account in the provision of nursing care in the 50+ generation was confirmed. A procedure for collection of the nursing anamnesis in the 50+ generation was created on the basis of the research. On the basis of this procedure we can enable healthcare staff to classify the patient information into logical systems and therefore to obtain a quality and comprehensive view of a patient. After the completion of the qualitative research we evaluated the proposals of our respondents for the theoretical as well as the practical part of the anamnesis collection. These respondents showed knowledge of the models. They most often criticized bad intelligibility or even redundancy of a question. Among benefits they named simplicity, reasonability and quality evaluation of the nursing care.
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Comparison of crowdfunding regulation
Čapoun, Karel ; Cibulka, Jakub (advisor) ; Plíva, Rostislav (referee)
The bachelor thesis deals with regulation in crowdfunding. It is focused on three regulatory environments and offers their comparisons. Its main objective is to open and describe the topic of regulation in crowdfunding and to further evaluate the direction in which the legislation goes. The theoretical part describes the conceptual models of crowdfunding and the risks associated with crowdfunding. In the practical part are described the approaches to regulation and the evaluation of regulations emerging or existing in the European Union, United Kingdom and Czech Republic.
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Model of transport in vadose zone in vertisols under semiarid climate.
Weiss, Tomáš ; Ondovčin, Tomáš (advisor) ; Kodešová, Radka (referee)
Vertisols cover a hydrologically very significant area of semi-arid regions, and thus understanding of water flow and solute accumulation is very relevant to agricultural activity and water resources management. Previous works suggest a conceptual model of desiccation-crack-induced salinization where salinization of sediment in deep section of the vadose zone (up to 4 m) is induced by subsurface evaporation due to convective air flow in desiccation cracks. This thesis presents a conceptual model of water flow and solute transport in vertisols, and its numerical implementation. The model uses a single-porosity material but unconventionally prescribes a boundary condition representing a deep crack in soil and uses the unsaturated hydraulic conductivity as one of the fitting parameters. The numerical model is bound to one location close to a dairy farm waste pond, but the application of the suggested conceptual model could be possibly extended to all semi-arid regions with vertisols. Simulations were conducted using several modelling approaches with an ultimate goal of fitting the simulation results to the controlling variables measured in the field: water content, and chloride salinity of pore water. The development of the model was engineered in numerous steps; all computed as forward solutions by...
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Use of the conceptual model by Calliste Roy in the evaluation of needs of the generation 50+
HOTAŘOVÁ, Zdeňka
The conceptual models in nursing care provide healthcare workers with a comprehensive philosophical-theoretical framework for provision of care to both healthy and ill individuals. They also contribute to develop nursing as a self-standing scientific discipline, supply a common language, an opportunity to make communication more efficient, to improve the provided care, they constitute a tool to evaluate the intervention results and last but not least, they support the education and the development of practice. The Calliste Roy's model, developed in the 1970s already and called "Adaptation model", understands the human as a holistic being that is in permanent interaction with the internal and external environment. According to the Roy's model, nursing is aimed at influencing the individuals' health in health, but also in illness, and at achieving their efficient adaptive behaviour. Our goal consisted in finding out the particularities of nursing care in clinical and community practice in the 50+ generation, under application of Calliste Roy's Adaptation model. Six hypotheses were formulated in collection with the set goal. Quantitative investigation under use of a non-standardized questionnaire was performed in order to get the data needed for processing of the research part of the work. The results of the investigation allowed confirming five out of the six hypotheses set. It was proved that with increasing age, 50+ people experience serious changes at 26 of the changes under evaluation. However, it was not confirmed that the life changes of the 50+ generation directly depend on gender, as no statistically significant connection between all changes tested and the gender was proved. It further applies that with increasing age, the percentage of individuals assessing the attitude to changes as negative rises significantly. It was also found out that the attitude of men towards changes is significantly more positive than the women's attitude. With increasing age, it is more and more difficult for the respondents to adapt to changes in their lives. However, men state significantly more often to be able to adapt to changes without difficulties, while women state difficulties significantly more often. A recommendation for practice consists in applying Calliste Roy's Adaptation model not only to assess the needs of the 50+ generation, but primarily in applying modified nursing case history in practice to support comprehensive assessment of the patient/client. The work brings stimuli for further research investigations, among other things.
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Circulation wells and their mathematical modelling
Nedvěd, Jakub ; Mls, Jiří (advisor) ; Šantrůček, Jaromír (referee)
Groundwater is our priceless natural resource and it is our duty to protect it and to take care of its quality. That is the reason why several techniques of pollution removal have been developed; the Groundwater Circulation Well technique (GCW) is one of them. This system enables us to clean contaminated groundwater effectively and in-situ (it means that there is no need to extract groundwater to the surface). This thesis is aimed at collecting and presenting our actual knowledge of the most common GCW systems. In the first part of the thesis the basic kinds of the GCW are introduced and their principles are presented. The remediation mechanisms are further described with respect to the character of the particular contamination. The chemical and biological processes controlling the contaminant degradation are described. Several experiments that were carried out and monitored in order to study the efficiency of GCWs are presented. In the last part of the thesis the mathematical modelling of GCWs is introduced. The partial differential equations governing the processes of flow and mass transport in the well surrounding parts of aquifers are presented and the corresponding initial and boundary conditions are formulated. The obtained numerical results and conclusions of their comparison with measured data are...
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Nursing in the development of modern treatment methods for patients with atrial fibrillation
PAVELKOVÁ, Zdeňka
The current period is characterized by profound scientific and technological progress not only in the medicine but also in the field of nursing, which is now based more on scientific knowledge than ever before. Nursing as a science requires professionally trained nurses providing high quality nursing care. Therefore, the development of modern medicine, particularly in the field of cardiology, justifies the need to change the perception and status of nurses with respect to patient care together with strengthening the prestige and status of nurses in society. The main research intention of the dissertation was to determine how the nursing behaviour in connection with the procedure of radiofrequency catheter ablation (RFA) due to atrial fibrillation (AF) is perceived by nurses and patients, what is the impact of the RFA on the life quality of patients with AF, and what is the level of education in patients with AF. To meet these goals the research, the empirical part was divided into two phases. In the first phase, a non-standardized questionnaire was used, role of which was to assess the needs of patients with AF before and after RFA comparing baseline and 1 year follow-up data. In the second phase, which only examined the conditions 1 year after the RFA, a standardized questionnaire CBI - 24 (Caring Behaviour Inventory) was additionally used together with another form with questions investigating education of patients. Further data were obtained from nurses taking care for patients during the medical intervention. The research results show that quality of life of patients with AF before ablation was reduced. Patients´ most common problem areas included pain, physical and mental problems. Our research also showed that if we compared meeting patients´ physical and mental needs, meeting physical needs was evaluated better. Another area under consideration was the education of patients. Evaluated results showed the fact that education was focused on its content rather than its form. Evaluation of the perception of nursing care from the perspective of patients and nurses was the last part of the research. The results of the survey showed that nurses evaluated technical competence better than the humanistic approach to patients. It was also discovered that patients evaluated areas focused on performance of nurses better than creating a relationship of security and safety for patients. Finally, the results indicated that communication is also problematic area. We managed to meet the set goals and gain both theoretical and practical recommendations. Analyzing the results, we found out that there is a need to support humanistic approach in nursing care for cardiac patients, communication and education.
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The Leiniger and the Giger-Davidhizar assessment model and their use in practice
HRÁZSKÁ, Kateřina
Medical staff and therefore also nurses may currently more and more often meet patients from foreign countries. It is beyond question that these clients have their own specific biological, psychological and social needs which the nurses should respect. Theoretical part of this assignment describes the issue of trans-cultural nursing, defines it and explains its importance and historical development. It also deals with some of the multi-cultural care models, i.e. the models by Leininger, Giger-Davidhizar, Campinhy-Bacote and Bloch's Ethnic Nursing Care. In general it also mentions conceptual nursing models, their definitions, origin and importance. The following goals were set for this dissertation: Goal 1: Map the issues related to the Leininger's and Giger-Davidhizar's models and their practical use in selected hospitals in the Czech Republic. Goal 2: Find out if nurses use aspects of multi-cultural nursing within their nursing care for foreign patients. Goal 3: Find out how the nurses benefit from using the trans-cultural nursing models for foreign patients within their nursing process. Goal 4: Formulate nursing documents suitable for application of nursing care for foreign patients. Based on the above goals, several research questions were defined: 1. What nursing models are used in selected hospitals in the Czech Republic? 2. How do nursing documents in selected hospitals in the Czech Republic respect nursing process specifics when foreign patients are concerned? 3. Are nurses aware (and in what scope) of the principles of the Leininger's and Giger-Davidhizar's models? 4. How do nurses use trans-cultural nursing models when caring for foreign patients? 5. How do nurses, in their opinion, satisfy foreign patients' biological, psychological and social needs with respect to their cultural differences? 6. How do nurses educate themselves in multi-cultural care? In practical part of the work, nursing documents or anamneses from selected hospitals in the Czech Republic were collected and their content was analysed with focus on multi-cultural aspects identification. Gathered results were then plot in charts. In the next phase of the investigation, semi-structured interviews were held with ten nurses working in standard wards of selected health-care facilities which provided nursing anamneses. Each of the nurses worked in different hospital. The outcome of my dissertation is a draft of nursing anamnesis based on the Leininger's model which is suitable for data collection from patients coming from different cultural backgrounds.
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